{"id":514,"date":"2025-11-17T11:30:28","date_gmt":"2025-11-17T10:30:28","guid":{"rendered":"https:\/\/actevents.nooostaging.com\/?post_type=case-study&#038;p=514"},"modified":"2025-11-19T12:07:50","modified_gmt":"2025-11-19T11:07:50","slug":"shoei-2025","status":"publish","type":"case-study","link":"https:\/\/actevents.nooostaging.com\/en\/case-study\/shoei-2025\/","title":{"rendered":"Shoei 2025"},"content":{"rendered":"<h3 class=\"font-2 font-20 mt-0 text-uppercase font-2-medium mb-4\">Concept e visione<\/h3>\n<p>Il progetto si fonda sull\u2019idea di <strong>architettura come cornice di prestigio<\/strong>: ogni elemento dello stand \u00e8 pensato per mettere in risalto il prodotto, rendendo il casco il vero protagonista dello spazio.\u2028Un linguaggio visivo minimalista, scandito da <strong>volumi netti, superfici metalliche e un uso calibrato della luce<\/strong>, riflette l\u2019anima high-tech del marchio.<\/p>\n<p>Il grande elemento sospeso con <strong>logo retroilluminato SHOEI<\/strong> domina lo spazio dall\u2019alto, diventando un landmark riconoscibile anche a distanza, mentre le linee luminose perimetrali definiscono un perimetro visivo chiaro e di forte impatto scenografico.<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Design e allestimento<\/h3>\n<p>Lo stand \u00e8 articolato in aree espositive dedicate ai principali modelli, ciascuna valorizzata da<strong> teche in vetro retroilluminate<\/strong> incorniciate da strutture colorate che ne enfatizzano la riconoscibilit\u00e0.<br \/>\nAl centro, un\u2019area lounge e meeting accoglie ospiti e dealer in un\u2019atmosfera elegante e riservata, caratterizzata da materiali caldi come il legno e il metallo brunito, in contrasto con le superfici tecnologiche delle teche espositive.<\/p>\n<p>L\u2019utilizzo di <strong>lightbox di grande formato<\/strong> permette una narrazione dinamica dei valori del brand, dalla ricerca sui materiali all\u2019innovazione del design.<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Dettagli distintivi<\/h3>\n<p>\u2022 Struttura sospesa perimetrale con <strong>illuminazione LED integrata<\/strong> e brand visibile su tutti i lati<br \/>\n\u2022 <strong>Pavimentazione lignea<\/strong> che introduce un tono caldo e accogliente, bilanciando l\u2019impatto industriale del concept<br \/>\n\u2022 <strong>Teche modulari<\/strong> ad alta trasparenza per massima leggibilit\u00e0 del prodotto<br \/>\n\u2022 Grafica \u201cBorn from Racing\u201d e immagini di <strong>Marc M\u00e1rquez<\/strong> come simbolo del legame con la performance<br \/>\n\u2022 Zone dedicate a t<strong>ecnologia visiera, display head-up e personalizzazione<\/strong> dei caschi<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Il risultato<\/h3>\n<p>Uno spazio fortemente identitario, in grado di <strong>coniugare estetica, funzionalit\u00e0 e storytelling di marca.\u2028<\/strong><br \/>\nLo stand SHOEI a EICMA 2025 ha riscosso grande interesse da parte del pubblico e degli operatori del settore, distinguendosi per <strong>chiarezza espositiva, potenza visiva e coerenza con il DNA del brand<\/strong>: precisione, performance e passione per il motociclismo.<\/p>\n","protected":false},"featured_media":534,"parent":0,"template":"","meta":{"_acf_changed":false},"categoria-case-study":[16,14],"class_list":["post-514","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-study-exhibition","categoria-case-study-showroom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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