{"id":524,"date":"2025-11-17T12:19:59","date_gmt":"2025-11-17T11:19:59","guid":{"rendered":"https:\/\/actevents.nooostaging.com\/?post_type=case-study&#038;p=524"},"modified":"2025-11-19T12:05:54","modified_gmt":"2025-11-19T11:05:54","slug":"trasteel-trading-holding-sto-arrivando","status":"publish","type":"case-study","link":"https:\/\/actevents.nooostaging.com\/en\/case-study\/trasteel-trading-holding-sto-arrivando\/","title":{"rendered":"Trasteel Trading Holding SA"},"content":{"rendered":"<h3 class=\"font-2 font-20 mt-0 text-uppercase font-2-medium mb-4\">Il concept: la sinergia come forma<\/h3>\n<p>Il progetto ruota attorno a una geometria centrale, <strong>simbolicamente circolare<\/strong>, che mette in relazione tutte le anime del gruppo.\u2028La forma \u00e8 diventata metafora visiva di connessione e cooperazione, elementi chiave nella filosofia Trasteel.<br \/>\nGrandi <strong>lampadari concentrici<\/strong> del diametro di 10 metri definiscono lo spazio dall\u2019alto, sottolineando l\u2019architettura tessile e fungendo da punto focale attorno al quale si sviluppa la narrazione espositiva.\u2028<br \/>\nLe <strong>pareti curve<\/strong>, le <strong>linee luminose continue<\/strong> e le <strong>grafiche retroilluminate<\/strong> contribuiscono a creare un flusso visivo armonico, mentre le <strong>divisioni trasparenti<\/strong> mantengono il dialogo tra le diverse aree, suggerendo trasparenza e interconnessione.<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Design e funzionalit\u00e0<\/h3>\n<p>Ogni zona dello stand \u00e8 stata pensata per rispondere a precise esigenze operative e comunicative:<br \/>\n\u2022 una <strong>reception multipla<\/strong> per accogliere i visitatori in modo fluido e coordinato;<br \/>\n\u2022 un\u2019<strong>ampia lounge interna<\/strong> con sedute eleganti e informali, ideale per incontri e relazioni di business;<br \/>\n\u2022 <strong>lightbox retroilluminati<\/strong> dedicati ai brand del gruppo, per valorizzarne identit\u00e0 e sinergie;<br \/>\n\u2022 un <strong>LEDwall d\u2019ingresso<\/strong> che racconta la storia e i valori del gruppo;<br \/>\n\u2022 un\u2019<strong>area bar accogliente e raffinata<\/strong>, pensata come luogo di networking e convivialit\u00e0.<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Un risultato di forza e identit\u00e0<\/h3>\n<p>Il risultato \u00e8 uno stand che <strong>racconta la forza della collaborazione<\/strong>, esprimendo al contempo l\u2019unicit\u00e0 di ciascun brand.\u2028Un progetto che si distingue per <strong>impatto visivo, chiarezza architettonica e coerenza narrativa<\/strong>, in un contesto fieristico ad alta densit\u00e0 competitiva.<\/p>\n<p>Il feedback del cliente testimonia il successo dell\u2019allestimento:<br \/>\n\u201cTornati in ufficio dopo giorni intensi di fiera. Volevo, a nome di tutto il gruppo, ringraziarvi per la realizzazione dello stand: vi siete superati! Grazie per il vostro team, gentile e competente. \u00c8 un piacere lavorare con voi.\u201d<\/p>\n","protected":false},"featured_media":526,"parent":0,"template":"","meta":{"_acf_changed":false},"categoria-case-study":[16],"class_list":["post-524","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-study-exhibition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trasteel Trading Holding SA - Actevents<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actevents.nooostaging.com\/en\/case-study\/trasteel-trading-holding-sto-arrivando\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trasteel Trading Holding SA - Actevents\" \/>\n<meta property=\"og:description\" content=\"Il concept: la sinergia come forma Il progetto ruota attorno...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actevents.nooostaging.com\/en\/case-study\/trasteel-trading-holding-sto-arrivando\/\" \/>\n<meta property=\"og:site_name\" content=\"Actevents\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T11:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actevents.nooostaging.com\/wp-content\/uploads\/2025\/11\/ACT-EVENTS-MADE-IN-STEEL-2025-Trasteel-003-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/actevents.nooostaging.com\/en\/case-study\/trasteel-trading-holding-sto-arrivando\/\",\"url\":\"https:\/\/actevents.nooostaging.com\/en\/case-study\/trasteel-trading-holding-sto-arrivando\/\",\"name\":\"Trasteel Trading Holding SA - 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