{"id":531,"date":"2025-11-17T12:42:59","date_gmt":"2025-11-17T11:42:59","guid":{"rendered":"https:\/\/actevents.nooostaging.com\/?post_type=case-study&#038;p=531"},"modified":"2025-11-19T12:03:39","modified_gmt":"2025-11-19T11:03:39","slug":"newtom-ecr","status":"publish","type":"case-study","link":"https:\/\/actevents.nooostaging.com\/en\/case-study\/newtom-ecr\/","title":{"rendered":"NewTom @ ECR"},"content":{"rendered":"<h3 class=\"font-2 font-20 mt-0 text-uppercase font-2-medium mb-4\">Concept e direzione creativa<\/h3>\n<p>Il progetto si fonda su una <strong>visione di design essenziale e high-tech.<\/strong><br \/>\nL\u2019architettura \u00e8 costruita su <strong>volumi puliti e superfici riflettenti<\/strong>, dove la luce diventa protagonista e veicolo narrativo: tagli luminosi, riflessi e proiezioni valorizzano le apparecchiature esposte, trasformandole in veri oggetti di design.<br \/>\nLa palette cromatica \u2014 dominata da <strong>bianco ottico e nero grafite<\/strong>, con accenti di <strong>blu elettrico<\/strong> \u2014 rimanda al mondo digitale e scientifico, rafforzando la percezione di precisione e competenza.<br \/>\nOgni dettaglio, dal lettering retroilluminato alle texture dei materiali, concorre a creare un linguaggio visivo coerente e riconoscibile.<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Design e allestimento<\/h3>\n<p>Lo stand, di forte impatto architettonico e perfettamente funzionale, si articola in tre zone principali:<br \/>\n\u2022 <strong>Area espositiva tecnologica:<\/strong> i modelli di punta \u2014 <em>GiANO HR, NewTom 7G, ARTICAT<\/em> \u2014 sono presentati come protagonisti in spazi dedicati, con grafiche tecniche e pannelli LED che illustrano le innovazioni software e hardware.<br \/>\n\u2022 <strong>Area demo e consulenza:<\/strong> postazioni multimediali e display interattivi consentono al visitatore di esplorare in autonomia le funzionalit\u00e0 dei sistemi, favorendo un dialogo diretto con il team NewTom.<br \/>\n\u2022 <strong>Area meeting e hospitality:<\/strong> una zona riservata per incontri B2B e networking, progettata con arredi minimal e comfort acustico, in armonia con lo stile generale.<br \/>\nIl pavimento lucido bianco, i bordi luminosi perimetrali e le superfici in metallo satinato sottolineano la purezza del design e guidano il percorso del visitatore in modo fluido.<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Sfida e approccio<\/h3>\n<p>La sfida principale era rappresentare la <strong>complessit\u00e0 tecnologica<\/strong> dei sistemi NewTom attraverso un linguaggio espositivo semplice e accessibile.<br \/>\nACT Events ha interpretato questa esigenza con un approccio orientato alla c<strong>hiarezza visiva e alla coerenza comunicativa<\/strong>, combinando elementi architettonici, grafica scientifica e tecnologia interattiva per restituire un\u2019esperienza immersiva ma comprensibile.<\/p>\n<h3 class=\"font-2 font-20 mt-5 text-uppercase font-2-medium mb-4\">Il risultato<\/h3>\n<p>Il risultato \u00e8 uno stand che <strong>unisce estetica, innovazione e storytelling tecnologico,<\/strong> in perfetta sintonia con la filosofia di NewTom.\u2028Un ambiente luminoso, ordinato e accogliente, in cui ogni dettaglio contribuisce a valorizzare la qualit\u00e0 e la visione del brand.<br \/>\nLa presenza del team internazionale e l\u2019interesse suscitato dai visitatori hanno confermato il successo del progetto, consolidando la posizione di NewTom come <strong>pioniere dell\u2019imaging 3D a livello globale.<\/strong><\/p>\n","protected":false},"featured_media":515,"parent":0,"template":"","meta":{"_acf_changed":false},"categoria-case-study":[16,14],"class_list":["post-531","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-study-exhibition","categoria-case-study-showroom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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